Street Statistics

A few quotes from trusted sources that show the power of mobile media advertising:

“In the out-of-home advertising industry,
scrolling billboard displays are the most
effective form available boosting product
and name recognition 15 times greater than
anything else available!”
- European Outdoor Advertising Assc.,
Switzerland, 2004

“Studies conducted by the Transportation
Council of America (TCA) show the
mobile billboards have an impressive 97%
recall rate, virtually unheard of with most
advertising mediums.”
- Outdoor Advertising Magazine, July
2002

“Approximately 80% of all consumers are out
of their home during the majority of the day
from 9am to 3pm.”
- Simmons Fall Study, 2002

“Each day Americans 15 and over spend
and average of 55 minutes in the car.”
- The US Vehicle Study, 2005

“In an average lifetime, people spend four
years traveling in cars and six months
waiting for red lights to turn green.”
- The US Vehicle Study, 2005

“In major US cities drivers spend an average
of 56 hours stuck in traffic each year.”
-www.didyouknow.org , 2005

“In major US cities there are more cars than
people; each household makes and average
of 10 motor car trips a day.”
-www.didyouknow.org , 2005

“The number of cars on the planet is
increasing 3 times faster
than the population growth.”
- Canadian Vehicle Survey, 2004

Street Statistics
Taking it to the Streets
“Billboard displays using motion have
been determined to be the most effective
advertising in both product sales and
consumer awareness.”
- The Point of Purchase Institute,
Washington, D.C., 2006

“Mobile advertising displays boost name
recognition 15 times greater than any other
form of advertising.”
- Product Acceptance & Research Inc.
Washington, 2005
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